Japanese retail company MUJI harnessed virtual reality to achieve a deeper connection with their in-store customers and Varjo enabled crystal-clear communication of their core values.
XR and VR for Sales and Marketing
Varjo’s mixed and virtual reality solutions open up exciting new use cases for sales, marketing, and retail.
Read and discover how forward-thinking businesses achieve better results with VR and XR solutions.
“Through virtual reality we would like to get closer to our customers. We believe it will create a new form of relationship.”
– Miho Takagi, Managing Director at Muji Finland
“This is the perfect tool to show prospective customers the fine details and finishes of their own customized product.”
– David Varela, Sr. Industry Manager, RT3D Digital Twin for Manufacturing, Unity
“You can “feel” the true size of the car in a totally different way compared to videos or pictures. Providing customers the opportunity to see the vehicle’s actual dimensions is a big advantage.”
– Mikko Autio, Kia PR Manager, Astara Finland
More impactful marketing and sales ROI with Varjo headsets
- Improve revenue and profit through more effective marketing and sales experiences and reduce the need for physical inventory using immersive sales configurators.
- Research and create more efficient and attention-grabbing store layouts and product packaging through eye tracking and realistic, lifesize digital twins of products or even entire stores.
- Create unforgettable experiences with immersive demos in-store and at fairs and events.
Sales configurators improve upsell and reduce inventory needs
Inventory is one of the biggest costs for any retailer store. This is even more true for companies selling high-priced, large products such as cars. Most of the time, it is simply impossible to carry every available product and product variant at any given store. As seeing is believing, this makes it harder for customers to find the best alternative and for salespeople to upsell more expensive variants.
Interactive sales configurators can go a long way in solving this problem. Using lifesize, lifelike digital twins of products allows you to realistically show all possible product variants and customization options to a prospective customer, giving them a realistic sense of product proportions. This unlocks much better upsell opportunities, helps customers find exactly what they want and thus improves satisfaction, while simultaneously reducing the need for physical inventory.
Case study: Kia Motors
Kia set precedent for an entirely new approach to car launches by introducing its new car model to local stakeholders through a mixed reality showcase, offering them a unique glimpse of the vehicle not yet physically available in the country.
Develop more effective store layouts
Designing sales spaces is a complex endeavor. Traditional 2D presentations fall short when it comes to conveying store concepts accurately e.g. due to the inability to visualize spatial dimensions, while building physical store prototypes is slow and expensive.
Shifting space design more extensively into digital models in virtual or mixed reality solves these issues and reduces costs by enabling a quick and efficient iterative process. Digital prototypes enable designers to provide an immediate grasp of the designs and make requested changes in real time.
In addition, eye tracking can be used to objectively measure where a potential shoppers gaze falls, proving what kind of layouts and promotions are the most attention-grabbing.
Design more eye-catching products and packaging
Product and package design are incredibly crucial activities for brands across product categories such as consumer packaged goods (CPG), electronics, and fashion. Although product design is done digitally, it is still mostly constrained to 2D screens and depends on producing multiple variants of physical prototypes at different stages of the process. This limits remote collaboration and slows down iterations.
For example, many fashion brands already have 3D digital twins of their products, but they are not utilizing this data in a 3D environment where they could be displayed in real-life scale and detail.
Using mixed and virtual reality headsets, these 3D models can effectively be used for many applications such as remote designer collaboration, reducing the need for physical mockups, and testing how eye catching a product or packaging is through eye-tracking.
Create unforgettable in-store and event experiences
You don’t always need to be strictly product centric. Immersive demos can create unforgettable customer experiences in-store and at events.
Case Muji
Case Red Bull
Red Bull showcased cliff diving in an immersive museum experience utilizing Varjo’s world-leading XR technology.
Want to learn more about Varjo's VR for sales and marketing?
Made for the most demanding use cases, Varjo offers the world’s highest resolution XR/VR in a system that’s made to integrate into your existing workflows.
