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XR and VR for Retail, Sales, and Marketing

Varjo’s mixed and virtual reality solutions open up exciting new use cases for sales, marketing, and retail. 

Read and discover how forward-thinking businesses achieve better results with solutions from XR and VR for retail.

Muji logo

Through virtual reality we would like to get closer to our customers. We believe it will create a new form of relationship.

– Miho Takagi, Managing Director at Muji Finland

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“This is the perfect tool to show prospective customers the fine details and finishes of their own customized product.”

– David Varela, Sr. Industry Manager, RT3D Digital Twin for Manufacturing, Unity

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“An outstanding VR headset with exceptional visual quality and true colors.”

– Jan Simon, KeyVR Lead at Luxion

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More impactful marketing and sales ROI with Varjo headsets

  • Improve revenue and profit through more effective marketing and sales experiences and reduce the need for physical inventory using immersive sales configurators.
  • Research and create more efficient and attention-grabbing store layouts and product packaging through eye tracking and realistic, lifesize digital twins of products or even entire stores.
  • Create unforgettable experiences with immersive demos in-store and at fairs and events.

Sales configurators improve profitability and upsell and reduce inventory needs.

Inventory is one of the biggest costs for any retailer store. This is even more true for companies selling high-priced, large products such as cars. Most of the time, it is simply impossible to carry every available product and product variant at any given store. As seeing is believing, this makes it harder for customers to find the best alternative and for salespeople to upsell more expensive variants. 

Interactive sales configurators can go a long way in solving this problem. Using lifesize, lifelike digital twins of products allows you to realistically show all possible product variants and customization options to a prospective customer, giving them a realistic sense of product proportions. This unlocks much better upsell opportunities, helps customers find exactly what they want and thus improves satisfaction, while simultaneously reducing the need for physical inventory. 

Case study: Arksen Yachts

With multiple hands on deck, boatbuilder Arksen converted a digital showcase of their 85′ explorer yacht into a virtual reality experience – creating a new kind of sales configurator experience.

Develop more effective store layouts

Designing retail spaces is a complex endeavor. Traditional 2D presentations fall short when it comes to conveying store concepts accurately e.g. due to the inability to visualize spatial dimensions, while building physical store prototypes is slow and expensive.

Shifting retail space design more extensively into digital models in virtual or mixed reality solves these issues and reduces cost by several dozen percent.

In addition, eye tracking can be used to objectively measure where a potential shoppers gaze falls, proving what kind of layouts and promotions are the most attention-grabbing for example.

Design more eye-catching products and packaging

Product and package design are incredibly crucial activities for brands across product categories such as consumer packaged goods (CPG), electronics, and fashion. Although product design is done digitally, it is still mostly constrained to 2D screens and depends on producing multiple variants of physical prototypes at different stages of the process. This limits remote collaboration and slows down iterations. 

For example, many fashion brands already have 3D digital twins of their products, but they are not utilizing this data in a 3D environment where they could be displayed in real-life scale and detail.

Using mixed and virtual reality headsets, these 3D models can effectively be used for many applications such as remote designer collaboration, reducing the need for physical mockups, and testing how eye catching a product or packaging is through eye-tracking.

Create unforgettable in-store and event experiences

You don’t always need to be strictly product centric. Immersive demos can create unforgettable customer experiences in-store and at events.

Case Muji

Japanese retail company MUJI harnessed virtual reality to achieve a deeper connection with their in-store customers, and the Varjo Aero enables crystal-clear communication of their core values.

Case Red Bull

Red Bull opened up an immersive museum exhibition in Lucerne, Switzerland, utilizing Varjo’s world-leading XR technology.

Read our latest blog posts & case studies on using VR/AR in retail, sales, and marketing

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