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Channel Sales Manager North America

Varjo is a Finnish metaverse technology company developing the world’s most advanced VR/XR hardware and software. We’re best known for delivering virtual and mixed reality that look and feel just as real as the real world. Founded in 2016, Varjo now operates in over 40 countries worldwide with 170+ employees in offices in Helsinki, Oslo, and Washington D.C. And the resolution revolution has only just begun.

Our in-house R&D team produces virtual and mixed reality hardware, software, and services that are now a symbol of the highest quality across the industry. Varjo’s VR and XR solutions are already being used to train astronauts at Boeing, design vehicles at Aston Martin, and for virtually all professional use cases across the world’s leading companies. Since recently, we’ve also been setting new standards for prosumers looking for true-to-life virtual simulations. Next, we are about to bring to life our vision for the metaverse of the future. The programmable world that once existed only behind our screens will merge with our physical surroundings, and it will forever change the choreography of our everyday life.


Job description

We’re looking for a passionate Channel/VAR Sales Manager to join us in this mission & help grow our North American market. You’ll be helping our Value-Added Resellers (VARs) bring the world’s most cutting-edge technology to the market and partner with them as they help companies change the way they do business. You will own the relationship with these partners and build a strategic plan to maximize enablement and performance of current relationships & look at opportunities to bring on new ones as well. The company is in high-growth mode right now, so the pace is fast & we’re looking for people that like to solve problems and have an entrepreneurial spirit.


What you’ll be doing

  • Responsible for the day-to-day relationship management of Value-Added Resellers (VARs) and distributors in North America
  • Act as a liaison between Varjo and VARs
  • Build, maintain & manage relationships with current and new prospective channel partners
  • Build relationships with key personnel in partner organizations, across different departments
  • Coordinate the involvement of Varjo team, including support, technical, marketing & sales, in order to meet partner performance objectives and expectations
  • Meet assigned targets for sales growth volume and strategic objectives
  • Sell through resellers to end customers, either directly or in coordination with direct sales team
  • Manage direct/channel conflict by fostering excellent communication between resellers and direct teams
  • Ensure partner compliance with VAR program and agreements
  • Run monthly/quarterly meetings and planning sessions to mutually review recent performance, set upcoming goals and strategize together on best ways to generate customer growth & success
  • Leverage data and analytics to drive performance
  • Conduct product & sales enablement trainings
  • Build co-marketing plans, including in-person events


Our expectations

  • 5+ years' experience in B2B Sales
  • Previous experience driving channel sales, ideally with experience managing partner relationships
  • Experience providing insights, building relationships with and driving value to high-level professionals in B2B environment
  • Industry knowledge specific to the VR/XR space or selling into a specific key vertical (Aerospace, Energy, Medical, etc) is preferred
  • Strong technical background and understanding
  • Strong interpersonal, presentation, verbal & written communication skills
  • Experience working proactively in CRM
  • Ability and inspired by working in a fast paced, international team environment
  • Bachelor's degree or equivalent practical experience


Next steps

By joining us, you’ll get:

  •  Opportunity to reshape the future of computing by taking part in creating the new state-of-the-art in virtual and mixed reality experiences.
  • A low-hierarchy culture with minimal bureaucracy and maximum opportunity for you to take charge of your work.
  • An international working environment with tons of opportunities to learn and grow with the company.
  • The possibility to select the tools and methods you want to use to do your job effectively.
  • Competitive salary
  • Premium employee medical coverage with life insurance and disability benefits
  • 20 days of holidays plus Bank Holidays.

As we are developing the next computing paradigm, we need a versatile team to help ensure that the new realities are designed for everyone. Our multicultural team consists of talents from all around the world, and our daily working language is English. We believe in the power of diversity – where different experiences, backgrounds, and ideas drive innovation and results. Even if your profile is not a perfect match but you want to learn and grow, we’d love to hear from you.

This position will be filled as soon as the suitable candidate is found. Ready to jump into the exciting world of VR/XR? Apply now. Please include your CV and a link to your LinkedIn profile.


As a business customer, you have access to our full product range.

  • Varjo XR-3
  • Varjo VR-3
  • Varjo Aero

Available in over 35 countries


Private customers can order Aero through our webstore.

  • Varjo Aero

Available in the United States, Canada, United Kingdom, EU, Switzerland, Iceland, and Australia.


As a business customer, you have access to our full product range.

Continue to Pricing & order


Private customers can order Aero through our webstore.