Create and interact with true-to-life virtual automotive designs.
Varjo’s mixed and virtual reality solutions drastically reduce the cost of designing, engineering, and selling new car models through better and faster collaboration.
Learn why 16 of the 20 largest automotive manufacturers in the world choose Varjo VR when building and selling the vehicles of tomorrow.
Benefits across the entire automotive value chain.
- Bring your creations to life – visualize, iterate and modify designs quickly with the highest visual fidelity on the market.
- Reduce dependency on physical models and in-person design reviews with photorealistic virtual prototyping, saving hundreds of thousands of dollars in costs.
- Conduct global design reviews remotely in hours, reducing weeks from travel time.
- Model, validate and iterate production processes in a virtual environment enabling engineering decisions to be made earlier in the process.
- Build more immersive experiences with a completely natural blending of real and virtual objects.
- Sell more effectively, with reduced need for showroom models.
Why invest in the world's most advanced mixed reality?
In the automotive industry, details matter. Whether you are working in design, engineering, quality assurance, or sales at the showroom, not being able to experience a car as if it were right in front of you is a non-starter for adopting VR across the organization.
Varjo’s industry-leading visual fidelity enables seeing even the smallest details. Thanks to the wide, 120 x 105 -degree field of view, large objects can be viewed in full binocular vision. You’ll also enjoy colors that mirror reality – the widest-ever color gamut 96% with DCI-P3 color space.
Unlock ROI across the automotive value chain
Varjo’s video pass-through mixed reality in the XR-4 series allows you to blend photorealistic virtual and real elements, which is completely unlike the translucent and ghostlike visuals of optical see-through solutions. Varjo XR-4 series headsets also come with advanced depth awareness, enabling building hand, object, and people occlusions.
Thanks to these capabilities, you’ll be able to streamline design reviews and speed up iterations, reduce reliance on physical prototypes, model and optimize assembly processes, run demanding safety or driving simulations, and build interactive showroom experiences that remove the need for extensive inventory.
16/20 of the world's largest automotive manufacturers choose Varjo.
“Before, reviewing a car model with design management meant flying to Korea and took at least four days. Now, I can do it in one hour.”
– Gregory Guillaume, Vice President of Design at Kia Motors Europe
“With the XR-4, we’re steadily moving towards a future where virtual and physical prototyping converge. Varjo, a company within the Volvo Cars Tech Fund portfolio, has always been class-leading when it comes to resolution. Now, with an expanded field of view and enhanced optics, they deliver an unsurpassed immersive experience.”
–Jeremy Offer, Global Head of Design at Volvo Cars
“General Motors will utilize the Varjo XR-4 headset to enable its designers to visualize and refine their work earlier in the design development process. Further, the XR-4’s human-eye resolution and enhanced mixed reality provides both interior and exterior designers the ability to conduct virtual design reviews collaboratively across its global studios.”
– Bryan Styles, Director, Immersive Technology, General Motors
Want to learn more about Varjo's VR for automotive design?
Our professional-grade virtual and mixed reality solutions will transform the way you do automotive design, engineering, or sales.
