digital twin technology showcasing a real-looking car model

Create and interact with true-to-life automotive designs.

Varjo’s mixed and virtual reality solutions drastically reduce the cost of designing, engineering, and selling new car models through better and faster collaboration. Learn why 16 of the 20 largest automotive manufacturers in the world choose Varjo VR when building and selling the vehicles of tomorrow.

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VR for automotive design

Benefits across the entire automotive value chain.

Bring your creations to life – visualize, iterate and modify designs quickly with the highest visual fidelity on the market.
Reduce dependency on physical models and in-person design reviews with photorealistic virtual prototyping, saving hundreds of thousands of dollars in costs.
Conduct global design reviews remotely in hours, reducing weeks from travel time.
Model, validate and iterate production processes in a virtual environment enabling engineering decisions to be made earlier in the process.
Build more immersive experiences with a completely natural blending of real and virtual objects.
Sell more effectively, with reduced need for showroom models.

In the automotive industry, details matter. Whether you are working in design, engineering, quality assurance, or sales at the showroom, it's crucial to be able to experience a car as if it were right in front of you.

Varjo’s industry-leading visual fidelity enables seeing even the smallest details. Thanks to the wide, 120 x 105 -degree field of view, large objects can be viewed in full binocular vision. You’ll also enjoy colors that mirror reality – the widest-ever color gamut 96% with DCI-P3 color space.

Why invest in the world's most advanced mixed reality?

Unlock ROI Across the Automotive Value Chain

In the automotive industry, details matter. Whether you are working in design, engineering, quality assurance, or sales at the showroom, not being able to experience a car as if it were right in front of you is a non-starter for adopting VR across the organization.

16/20 of the world's largest automotive manufacturers choose Varjo

“With the XR-4, we’re steadily moving towards a future where virtual and physical prototyping converge.”

Jeremy Offer, Global Head of Design at Volvo Cars

“Before, reviewing a car model with design management meant flying to Korea and took at least four days. Now, I can do it in one hour.”

Gregory Guillaume, Vice President of Design at Kia Motors Europe

“The XR-4’s human-eye resolution and enhanced mixed reality provides both interior and exterior designers the ability to conduct virtual design reviews collaboratively across its global studios.”

Bryan Styles, Director, Immersive Technology, General Motors

Accelerate Your Design Work in VR and AR with Varjo by Using the Tools You Already Know

Varjo’s mixed and virtual reality headsets are fully compatible with a rapidly expanding collection of the most widely used digital twin technology and other 3D platforms and software, including Unity, Unreal Engine, Autodesk VRED, and OpenXR 1.0 standard.

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Meet the Varjo XR-4 Series

Want to learn more about Varjo's VR for automotive design?

Our professional-grade virtual and mixed reality solutions will transform the way you do automotive design, engineering, or sales.

Varjo XR-4 Series supports the highest resolution across the widest field of view of any mixed reality headset. And our video pass-through depth awareness is another industry-first – perfectly blending real and virtual elements with true-to-life accuracy.

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